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Lacoste - Save Our Species

LAcoste - save our SPECIES

Context: 
Each year, more and more animal species are facing risks of extinction. All threatened by poaching, deforestation and climate change. 

Idea: 
Lacoste joined the International Union for Conservation of Nature (IUCN) and create a limited-edition polo shirts collection where the famous crocodile leaves its iconic spot to 10 threatened species. For each species the number produced corresponds to the remaining population sizes in the wild. 

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Agence : BETC PARIS
CD : Antoine Choque
Copywriter : Olivier Aumard & Celine Mazza
AD : Jonathan Baudet-Botella
Assistant AD : Benoit Ferran
Media Strategist : Julien Levèque
Account Manager : Fanny Buisseret

AWARDS

D&AD YELLOW Pencil I Branding
D&AD WOOD Pencil I PR
D&AD WOOD Pencil I Media
D&AD WOOD Pencil I Creativity for good
D&AD Impact WOOD I Ocean Health & Wildlife
One Show GREEN Pencil I Direct
One Show GOLD Pencil I Direct
One Show BRONZE Pencil I Direct
One Show BRONZE Pencil I PR
Cannes Lions GOLD I Design / Promotional item design
Cannes Lions GOLD I Brand experience & activation / Launch relaunch
Cannes Lions SILVER I PR / Corporate Social Responsibility
Cannes Lions SILVER I Brand experience & activation / Corporate Social Responsibility
Cannes Lions BRONZE I PR/ Brand Voice & Strategic Storytelling
Cannes Lions BRONZE I PR / Excellence in effectiveness
Cannes Lions BRONZE I Direct / Corporate Social Responsibility
Cannes Lions BRONZE I Design / Special editions & promotional packaging
Cannes Lions BRONZE I Product Design / Design for promotional purposes
Cannes Lions BRONZE I Media / Use of ambient media small scale
Clio Awards GOLD I Public relations / Cause related
Clio Awards GOLD I Direct
Clio Awards GOLD I Partnerships & Collaborations
Clio Fashion & Beauty GOLD I Partnerships & Collaborations / Fashion & Beauty Marketing
Clio Fashion & Beauty GOLD I Public Relations / Fashion & Beauty Marketing
Clio Awards SILVER I Public relations / Environmental
Clio Awards BRONZE I Product design / Fashion & Lifestyle
New York Festival GRAND PRIX I Design
New York Festival FIRST PRIZE I Design
New York Festival FIRST PRIZE I PR
New York Festival FIRST PRIZE I Collaborations
New York Festival SECOND PRIZE I Activation
New York Festival SECOND PRIZE I Direct
New York Festival SECOND PRIZE I PR
Andy Award GOLD I Idea
Webby Awards People’s voice winner I Best cause related campaign
NY Art Directors Club GOLD I Brand communication design
NY Art Directors Club GOLD I Product design
NY Art Directors Club SILVER I Advertising / Campaign
NY Art Directors Club BRONZE I Brand / Communication design
NY Art Directors Club BRONZE I Fashion design
Eurobest GOLD I Brand experience & activation / Corporate social responsibility
Eurobest SILVER I Direct / Corporate social responsibility
Eurobest SILVER I Brand experience & activation / Launch relaunch
Eurobest BRONZE I Design / Promotional item design
Cristal Festival COBALT (GOLD) I Corporate & PR / Corporate Reputation / Corporate Responsibility
Cristal Festival COBALT (GOLD) I Branded Entertainment & Content / Best Brand Culture
Cristal Festival COBALT (GOLD) I Design / Luxury goods
Cristal Festival AZURE (SILVER) I Promo & Activation / Best Goodvertising campaign
Shark Awards GOLD I PR / Tactical News story
Lovie Awards GOLD I Best integrated campaign
Lovie Awards GOLD I Best PR Campaign
LIA Awards SILVER I Non traditional / Apparel
Epica Awards GOLD I Luxury and Premium Brands
Epica Awards GOLD I Public Interest / Environment
Epica Awards SILVER I Public Relations
Epica Awards SILVER I Product design
Epica Awards BRONZE I Consumer Direct
Epica Awards BRONZE I Media Innovation / Alternative media
Mobius Award BEST OF SHOW I PR
Mobius Award GOLD I PR
Mobius Award GOLD I Brand Identity
Mobius Award GOLD I Direct
Prix Stratégies du Luxe I GRAND PRIX
Prix Stratégies de la Pub I GOLD / Mode - Accessoires
Prix Stratégies du Digital I GOLD / Activation campaign
EFFIE FRANCE 2018 GOLD I Originalité du dispositif
EFFIE FRANCE 2018 SILVER I Petits Budgets & Opérations Spéciales
Top Com Consumer GOLD I Brand
Top Com Consumer GOLD I Social Media
Top Com Consumer GOLD I Viral Marketing
Top Com Consumer GOLD I PR