thumbnail_sos2.jpg

Lacoste - Crocodile Free

LAcoste - Crocodile free

Context: 
For the international day for biological diversity, Lacoste wanted to renew its partnership with the International Union for Conservation of Nature.

Idea: 
In every square foot of 10 stores around the world, the crocodile left its spot to 10 threatened species.10 stores totally crocodile free in Paris, London, Berlin, Miami, New-York, Los Angeles, Seoul, Tokyo, Shanghai and Lacoste.com. All profits of the day, of the entire stores, were donated to IUCN's Save Our Species program. A global commitment to face a global issue.

As a teaser, three days before the operation, Novak Djokovic entered the court in Roma with a very special outfit : the crocodile had been replaced by one of the ten threatened species.

Capture-decran-2019-05-31-a-11.26.29_1340_c.jpg
Capture-decran-2019-05-31-a-11.26.53_1340_c.png

On may 22, the D-day, the stores were transformed, totally crocodile free :

TOKYO

TOKYO

NEW-YORK

NEW-YORK

MIAMI

MIAMI

SEOUL

SEOUL

PARIS

PARIS

BERLIN

BERLIN

The crocodile left its spot on the OOH campaign too :

dooh_1.jpg
dooh2.jpg

Agency : BETC Paris
CD : Antoine Choque
AD : Me
Copywriter : Olivier Aumard
AD assistants : Benoit Ferran, Jessica Fecteau
Account Manager : Fanny Buisseret, Charlotte Sellier, Suzy Morin
Media Strategy : Lennie Stern, Julien Levêque