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Air France - Cinema to Go

AIR FRANCE - CINEMA TO GO

To highlight the quality of the AirFrance inflight cinema selection, we came up with the idea of a new service.
During a flight, we spent 62% of our time watching movies. But how frustrating is it to miss the end of your movie because your plane is landing ? With Cinema to Go, now you can watch the end of your movie, even after you get off the plane.
This service has been tested on thousands of passengers from US to France, and the objective is to extend this exclusive service to all Air France flights.

The promotional ad :

Agency : BETC DIGITAL
CD : Ivan Beczkowski & Jasmile Loignon
Copywriter : Guillaume Rebbot
AD : Jonathan Baudet-Botella
Account Manager : Anyce Nedir

AWARDS

Cannes Lions SILVER I Promo & Activation
Cannes Lions BRONZE I Direct
Cannes Lions BRONZE I Cyber
Cannes Lions SHORTLIST I Cyber
Cannes Lions SHORTLIST x2 I Media
One Show I 2017 Merit Award, Applications
One Show I 2017 Merit Award, Innovation in Mobile
Eurobest BRONZE I Promo & Activation
Eurobest BRONZE I Interactive
2 x Eurobest Shortlist I Direct
Shark Award BRONZE I Interactive Online Experience
New York Festival BRONZE I Activation & Engagement
New York Festival BRONZE I Mobile Marketing
Cristal Festival SILVER I Promo & Direct
Cristal Festival BRONZE I Digital
Grand Prix Stratégies du Digital I GOLD
Golden Montreux GOLD I Direct / Travel & Tourism