Evan Mock photographed by Stef Mitchell
IT'S TIME TO PLAY COLLECTIVE.
In 2021, being together feels like a necessity that has become a privilege. For Lacoste to celebrate it in this time of social distancing was both real challenge, and a praise for better days to come. But overall, the campaign springs from the idea that harmony is born from contrasts rather than from identity. Our differences makes us a stronger, more beautiful whole : so let's embrace and celebrate the differences that unite us.
It’s not just one ambassador, but seven creatives from around the world who represent the crocodile in their own way, surrounded by their closest circle of friends, collaborators or family. The pictures where taken in their hometowns (5 different cities) by 7 different photographers.
POLO CAMPAIGN:
Agency: BETC
Creative Directors: Aurélie Scalabre & Olivier Aumard
Art director: Jonathan Baudet-Botella
Assistant Art director: Joachim Touitou
Copywriter: Clara Lafuente
Photographers & talents :
Mélanie Thierry shot by Joshua Woods in Paris
Sonny Hall shot by Elliot James Kennedy in London
A$AP Nast shot by Melodie McDaniel in Los Angeles
Louise Bourgoin shot by Quentin De Briey in Paris
Evan Mock shot by Stef Mitchell in New York
Peggy Gou shot by Vitali Gelwich in Berlin
Salif Gueye shot by Ilyes Griyeb in Paris