The Loto (French national lottery) suffers from an aging image and the average age of players continues to increase.
How can we attract young people and get them to experience a game that doesn’t interest them?
Create an interactive experience where young people are immersed in an environment full of hassles, as they could experience in their own lives, from which they will have to get out thanks to the Loto numbers.
A live escape game where the set represents a shabby little apartment that will become a luxury one before their eyes as the game progresses! And, to really help them with their struggles, the best teams won 6 months rent for each member.